LifeLock which is a company that charges customers $10 a month to make their credit more secure however they do this at the expense of credit bureaus. Experian, one of the three major credit reporting companies is upset that LifeLock is costing them money to place fraud alerts for its members. Dan Goodin, a reporter for ‘The Register’, explains that Experian also generates a significant income from services that compete with LifeLock. The report also questions the effectiveness of LifeLock, however it’s CEO Todd Davis is very confident with LifeLock’s ability to protect himself from identity theft that he even has his actual Social Security Number listed on the lifelock website but at the same time cautions others not to follow suit. I guess if he does become a victim of identity theft at least he has his company’s $1,000,000 service guarantee.
Mar
17
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March 17, 2008















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He doesn’t but others shouldn’t? What’s that about?